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商品編號： 9-714-412 出版日期： 2013/08/02 作者姓名： Casadesus-Masanell, Ramon;Kim, Hyunjin 商品類別： Other 商品規格： 35p 再版日期： 2015/09/08 地域： 產業： Higher education 個案年度： 2012 - 2013
商品敘述：
By providing free and open-access online courses at a large scale, Massive Open Online Course (MOOC) platforms seek to innovate the business models of the traditional higher education industry. In a little over a year, Coursera had grown at a rapid rate to emerge as a leader of the MOOCs in terms of the number of student enrollments, courses, and partners. The case examines two aspects of these developments in the industry: (1) What choices did Coursera make that enabled it to grow so quickly? (2) In what ways did Coursera''s success impact the success of its competitors, Udacity and edX? Would one player naturally come to dominate the industry, and if so, what choices should Coursera make to retain its market positioning?
涵蓋領域：
Competitive advantage;Incubators;Business education;Web-based technologies;Disruptive innovation;Strategy execution;Business models;Software development and engineering
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